Strategic management involves formulation and implementation of the major goals and initiatives taken by a company’s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. It provides overall direction to the enterprise and involves specifying the organization’s objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans. Practicing managers have developed numerous models and frameworks to assist in strategic decision making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models often include a feedback loop to monitor execution and inform the next round of planning.
We start with locating brands, products, and companies within the market, based on the conceptual framework of consumers and develop a strategy determined primarily by factors outside the company. We develop strategies for businesses mainly for, but not limited to:
Expansion – Growth
SWOT Analysis &